AI vs US??

 

EMBRACING THE 4IR IN THE WORLD OF PR: FUTURE TRENDS AND INNOVATIONS

Have you ever wondered what a life without technology is like? Constantly going back and forth with "Do we really need technology" Read my blog and at the end, you decide whether we need technology or not.

 

Van Dyk (2020) predicts that the significant 4IR technologies that will impact the PR industry are: Artificial intelligence which will require a significant upskilling of PR skills, IoT(internet of things) devices will exponentially grow the amount of data being generated, which will need a change in the way we measure and evaluate audience behavior, break-down of trust which in future will be a challenge in the PR industry.

Just from reading this, we can understand that future trends and innovation in PR are poised to have an immense impact on the industry, shaping how we as PR practitioners engage with audiences, we tell a brand’s stories, and much more.

 

ONE SMALL STEP FOR MAN, ONE GIANT LEAP FOR MANKIND:

Did you know that our brain development can be influenced by AI and technology use both positively and negatively?

AI-powered tools can help anyone ranging from doctors, and researchers to PR practitioners or students trying to cheat in an assignment.

Not only is AI great for helping you cheat but it is also an excellent aid to help with unbiased decisions, simply because humans are wired to emotions AI on the other hand is not and is devoid of all types of emotions and will most likely take a practical and rational approach.

So, if you ever want to break up with your partner but you don’t want to face them? Use AI and I promise it will do the trick.

 

AI TO TRANSFORM PR:

 

Artificial Intelligence has played a significant role in the PR industry today, simply because AI is now able to mimic human intelligence to perform tasks. “AI is intended to enhance human capabilities not replace them”

 I mean how could anyone be mad at this adorable bot for replacing them? But can we honestly trust a bot to tell us otherwise?

More or less as technology continues to advance, public relations will continuously rely on digital tools and platforms for communications, building authentic relationships and harnessing the power of visual storytelling a brand/organization and engaging with audiences effectively.

 

WHAT CAN WE TAKE FROM ALL THIS?

 

Because AI is constantly evolving each second of every day, it can help you provide insights into what’s working and what is not within your brand, with this you can tailor strategies and deliver the right content to the right people.

I believe that we can never get rid of AI or technology itself no matter how hard we try because like it or not technology is a crucial part of what makes the digital industry what it is today. 

As humans, we need to stop being afraid of how AI will replace us but rather what we can benefit from it and what joining forces will do for our future.

 

FOOD FOR THOUGHT?

After reading my blog and gaining insight into the future trends and innovations within the public relations industry. Do you think we need technology today? Let me know your thoughts.

 

 

Check Out The Latest Hot Gossip On Influencer Marketing

 IS IT JUST ME OR IS EVERYONE AN INFLUENCER NOW??

Welcome to the latest scoop on influencer marketing, a tactic that anyone and everyone is using to ensure a spot in the entertainment industry. This isn't your usual influenceing but rather with a twist, to promote oneself or simply a collaboration with popular social media users and brands to promote their services or products, but at what cost?

The digital industry has made it accessible to everyone and anyone with just a touch of a button. With social media channels being the most accessible, it has become easier to use allowing people of all ages to not only use these channels for entertainment purposes but them to make a couple of easy bucks just from posting a video with just the right lighting, angle, and camera quality.

SHALL WE TALK ABOUT IT??

Well, statistics show that usage in particular has increased dramatically over the last decade and continues at an incline. Pew Research Centre indicates that  71% of 13- to 17-year-olds use Facebook, 52% use Instagram, and 41% use Snapchat in 2015. With teenage girls using an image-based social media platform more frequently than their male counterparts; 61% of girls use Instagram versus 44% of boys, shocking right? 

This increases in usage of social media, especially Facebook and Instagram, which may negatively affect adolescent girls and young women in regards to their self-confidence and body satisfaction( Lenahart, 2015). But as of 2024 statistics show that social media user numbers have contributed to growth over the past 12 months with 266 million new users joining social media since this time last year.

That equates to an annualized growth of 5.6 percent, at an average rate of 8.4 new users every second.

However, user growth was even faster over the past three months, and analysis suggests that the global active user total increased by an average of 9.4 users per second between October 2023 and January 2024.

With the immaculate growth of social media, influencer marketing is no longer considered a marketing tactic but rather a necessary marketing strategy in the public relations industry. The reason is that public relations practitioners can reach their desired target audience simply by partnering with macro-influencers in a particular niche which can be used to effectively promote the brand or organization.

Additionally, influencer marketing can help public relations practitioners generate propaganda to spread brand awareness, drive traffic to their websites, or increase sales. Working with such influencers who have a strong social media presence on various platforms such as Instagram, Twitter, Facebook, etc. allows public relations practitioners to build and maintain relationships between the organization through trust and loyalty.  

Although this may seem great, we also need to be realistic and understand that there are always cons to the pros. We know that working with A-list celebs can be costly which can be a barrier, especially to small brands or organizations starting out, apart from influencer marketing being costly we can also look at the fact that most Public Relations Practitioners have no control over what content the influencer will share which can be frustrating as false information may be spread or conflict may arise as the brand’s reputation may be hindered in multiply ways.      

IN CLOSING                     

 We can conclude that influencer marketing has become an integral part of modern public relations strategies due to its ability to amplify brand messaging, reach targeted audiences, and establish credibility. By leveraging social media influencers with a high following on social media platforms, brands can effectively connect with consumers more authentically and engagingly.

The key to successful influencer marketing lies in not only selecting the right influencers whose values align with the brand but also creating exciting and relevant content that resonates with their audience to achieve the desired results.

 As the digital landscape continues to evolve, influencer marketing will most likely remain a powerful tool for brands looking to enhance their visibility, credibility, and overall brand perception in the eyes of consumers.